Jerry Knecht
Jerry KnechtPresident and Founder (BSI/NAI)
Jerry directs overseas operations, manages Asian production, and leads the Lesser Sunda Sustainable Fisheries Initiative (LSSFI). Founding NAI in 1981 and BSI in 2009, he has pioneered cold chain technology and sustainability work in wild capture fisheries throughout his career.
Jerry champions two sustainability philosophies; 1) democratize the supply chain to pass value and information back to the fisher communities and 2) traceability implementation drives the data critical for achieving long term sustainability in a fishery. Consequently, the fundamental goals of his present work in Indonesia are to develop a sustainable supply to service both international and domestic customers while addressing supply chain inefficiencies, poverty alleviation, livelihood creation, fisheries conservation and fair trade. Jerry’s leadership and vision is fundamental to NAI and BSI’s success in our comprehensive approach to supply chain management.
Bill Stride
Bill StrideDirector (NAI)
Bill oversees all North American operations. Prior to NAI, he founded value-added frozen seafood processor Good Harbor Fillet Co. in 1985, building the business for 27 years before selling it to American Seafoods in 2012. He joined NAI in 2012 from American Pride Seafoods.
A Gloucester, MA native, Bill grew up in the seafood industry, first working for his father at Turner Fisheries of Boston at age 14. While leading Good Harbor Fillet Co., Bill oversaw the successful commercialization of Proteus Industries patented NutraPure all natural protein fat blocking technology, producing the first reduced fat par fried fish portion. It was adopted by the National School Lunch program, the Department of Defense and one of the nation’s largest limited assortment retail chains. Bill’s wealth of knowledge has accelerated NAI’s transition into its new business model and will continue to fuel expansion in the North American marketplace.
Chris Bowker
Chris BowkerOperations Manager (NAI)
Chris manages North American sales and logistics at NAI. He joined in the first half of 2013 and has been growing our account base ever since. Chris comes to NAI from a major US supermarket chain in the northeast where he was a buyer and analyst for several fresh departments. While in the seafood department, he managed global sourcing of both farmed and wild seafood species.
Juli Chandra
Juli ChandraAccounting & Administrative Assistant (BSI)
Juli supports BSI finances and local sustainability efforts. Since joining in early 2016, she has taken on key roles in the Asian business accounting efforts and communicating with local stakeholders on Fishery Improvement Project progress. Juli brings a strong accounting background to the BSI office.
Imron Effendi
Imron EffendiQuality Control Lead (NAI)
Imron ensures quality products are consistently delivered from our Asian operations. As the quality control lead, he runs all inspections and on-the-ground discussions with suppliers about quality. His quality control experience in the local seafood industry before joining BSI is a real advantage in our export business.
Mashuda Kholis
Mashuda KholisPlant Manager, Sumbawa (BSI)
Mashuda oversees all BSI plant operations planning and management. This includes plant construction, developing plant supply chain and establishing plant operating plans. Prior to BSI, he worked as a plant manager and in procurement for a local seafood company.
Alex Knecht
Alex KnechtChief Financial Officer
Alex heads up the finance team for the Asian business, joining BSI in 2016. He first worked for NAI on the processing line at the Portland, ME plant in the late 90’s and later supported the investment round for NAI – BSI in 2015. Before joining BSI, Alex completed his MBA at IMD in Lausanne, Switzerland. Prior to that he worked in Indonesia for two years in the energy industry and spent six years in the US bottled water business.
Eko Setiono
Eko SetionoDirector of Asian Procurement (NAI)
Eko manages the Asian supply chain from our offices in Indonesia. He is our point person on supply partner relations, quality control and packaging. Eko brings a deep knowledge of the Indonesian seafood industry, having worked in various roles for a local seafood company before joining NAI.
Tim WoodwardController
Tim has recently joined the NAI team, more coming soon!


Chef Wilfred Beriau
Chef Wilfred BeriauCulinary Advisor
Chef Beriau consults on culinary strategy for our customers throughout the food retail space. He provides valuable insight through his range of experience as an educator, chef and product developer. Chef Beriau currently alternates between teaching locally and cooking positions abroad.
Le Khanh Phuong:
Le Khanh Phuong:Quality Control - Vietnam
Mr Phuong has been operating on the ground in Vietnam for NAI for four years. He has been inspecting seafood processing and quality for 10 years. He is a great asset to us and our customers as he has broad knowledge of all aspects of the industry. He gives our quality assurance program continuity across S.E. Asia and guarantees our customers complete inspection to NAI/BSI standards on every container shipped outside of Indonesia.
Rosa Wong
Rosa WongFinancial Advisor
Rosa provides financial and related advisory to our integrated fisheries management project in Indonesia and engages regional NGOs for project partnership opportunities. Her expertise in capital markets is key to our growth in Indonesia. She is an Executive Director at Internal Consulting Group, Singapore Hub.